Pre-Launch Plan: Anticipation Marketing Strategies That Are Working Now with Brenna McGowan
Pre-Launch Plan:
Anticipation Marketing Strategies That Are Working Now with Brenna McGowan
Ever felt blindsided by a launch? One day, someone’s sharing cat memes, and the next, they’re pushing a $5K offer with a “Buy Now!” deadline. No buildup. No trust.
Yeah… that doesn’t work.
In this episode of Money Magnet Mama, I sit down with Brenna McGowan, a pre-launch expert, to talk about why selling shouldn’t feel like a last-minute panic fest—and how creating anticipation makes sales easier, smoother, and more fun.
We dive into:
Why pre-launching makes selling feel effortless—and how to create demand before you pitch
The biggest launch mistakes that kill sales—and what to do instead
Why buyers need time to process big investments—and how pre-launching helps
How to build trust and transparency so your audience wants to buy from you
Whether you’re launching a new offer or revamping your sales strategy, this episode will change the way you think about selling.
